Ford Buys Automotive Software Start-up Called Livio

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Ford Motor Company acquired an automotive software start-up called Livio. This software is a Michigan-based company whose software allows the drivers access to their smartphone applications. This system will be fully subsidiary of Ford. Paul Mascarenas, Ford’s chief technical officer, explained that Ford only paid less than $10 million for this 11-person start-up software. As of right now, 7 million Ford vehicles on the road are using their Sync Applink system. This system, through voice recognition, allows driver’s access to their applications. CEO of Livio, Jake Sigal, said that joining up with Ford will help his own company’s efforts to promote and advertise a single standard system for in-vehicle connectivity. The chief technical officer also said that Livio shows Ford’s efforts in helping driver’s access applications on their phone safely.

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Photo Source:$10m-deal/
Photo Source:$10m-deal/

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